![]() Potential users will likely have to pay to install a home integration system, price to be determined. It will be the first electric vehicle, the company says, to serve as a “battery on wheels.” Ford says the extended battery in the more expensive version of the electric F-150 will be able to power a blacked-out home for three days. So it’s likely no accident that the vehicle’s first bit of marketing touches, however obliquely, on surviving a climate-changed Earth. This truck, he said, “will fulfill our promise to our children and our grandchildren that our generation is committed to leaving them a cleaner planet.” Bill Ford, the company’s executive chairman, cast the event in historic terms, calling it “a watershed moment for our industry.” The 64-year-old executive got a bit reflective too. Ford on Wednesday unveiled the F-150 Lightning, a relatively inexpensive electric version of the most popular vehicle in America. Despite his role as the mascot for zero-emission vehicles, Musk is not always sanguine about humanity’s future on Earth-hence all the Mars stuff-so the truck’s unorthodox design made some sense.īut the real EV of dystopia may be a new pickup. The look was, as one industrial designer told WIRED at the time, “anti-humanistic,” a ride devised, seemingly, for a Mad Max future. ![]() When Tesla CEO Elon Musk took to a stage in 2019 to unveil the company’s all-electric Cybertruck pickup, observers were shocked, and that's putting it mildly.
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